A
Hi, I’m Alex. I’m a founder, CTO, and product builder based in Barcelona.
I build practical software products, lead technical teams, and care a lot about making complicated things feel simple. Right now, I’m CTO at ZOOMcatalog, where I’m helping rebuild a marketplace for the merch industry, and I’m also developing new independent software through Bake Software.
Current & Recent Focus
CTO @ ZOOMcatalog
In 2024, I became CTO at SaaS company ZOOMcatalog, where I'm leading the rebuild of their industry-leading marketplace in the promo space.
Founder @ Bake Software
Bake is my independent software studio. A place for building wonderfully simple software for solo builders and small teams.
Co-founder @ Gretel
My first startup, Gretel. We raised around $1 million, assembled a solid team, and developed a good product, but ultimately couldn't find product-market fit.